Now Open, $97/month

Get 1-on-1 coaching
and access to the playbooks of
two $10M producers.

Weekly mastermind, live Q&A, a 1-on-1 with Liam every month, 15+ courses, the BLP playbook, and Nick's full social media system, all in one place.

$97/month
The Babe Ruth Bucket, BLP ebook by Liam Thurman
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The Problem

Most agents learn the product.
Nobody teaches them how to sell it.

You've got a great product in retirement income planning. The problem isn't the product, it's that nobody gives you the actual presentation system, the scripts, or the ongoing coaching to close with confidence every time you sit across from a prospect.

This community fixes that. Liam Thurman has built a library of 15+ fully developed courses around retirement income, annuities, and financial conversations that actually convert. Nick Early brings the marketing and social media side, how to build the pipeline, run the content, and get prospects to show up pre-sold.

Together, this is the only place where you get both.

The BLP

The Beneficiary Liquidity Plan.
A system. Not a concept.

The BLP, created by Phil Graham, is one of the most complete retirement income presentation frameworks available to financial professionals. It gives you a structured, repeatable way to guide clients through the conversation, build trust, and position your solution without pressure.

What the BLP gives you

A fully scripted presentation architecture for retirement income conversations, not talking points, not vague frameworks. A system you can run with any qualified prospect and know exactly where you are at every point in the conversation.

When you combine the BLP with Liam's product depth and Nick's organic lead generation system, you stop showing up to appointments hoping, you show up prepared. The presentation does the heavy lifting.

Phil Graham, creator of the BLP, walks through the system in detail inside the community. Clips and training breakdowns are available to all members.

Meet Phil Graham

Creator of the BLP, 7 years ago.
70,000 claims paid per year, on average.

Two short clips from Phil himself, on the death claims process that turns agents into the hero their clients need, and on what 30+ years and billions in annuity production has taught him about the industry.

Death Claims Process: Become the Hero Your Clients Need

Phil walks through the exact moment that defines the client relationship, and how the BLP positions you to show up for it.

Annuity Expert Reveals Industry Secrets: From Zero to Billions

Phil on what most agents miss, drawn from decades of building one of the largest retirement income practices in the country.

What's Included

Everything in one $97/month membership.

Monday Group Coaching Calls

Live weekly Q&A with Liam and Nick. Bring your real cases, your stuck appointments, your objections. Get live coaching, not recorded platitudes.

Monthly 1-on-1 with Liam

15 minutes, one-on-one with Liam every month. Use it for a specific case, a presentation review, or to work through whatever's blocking you.

15+ Liam Thurman Courses

Retirement income, annuity conversations, objection handling, financial positioning, Liam's full course library is inside the community, available on day one.

The BLP Playbook

Phil Graham's Beneficiary Liquidity Plan, the scripted presentation framework used by producers doing serious retirement income volume. Yours inside the community.

Nick's Full Social Media System

The exact organic content plays, post frameworks, and DM conversion sequences Nick uses to generate inbound leads without paid ads. Adapted for retirement income producers.

Community Access (Skool)

A private community of producers working the same system. Post your wins, ask questions, get feedback on cases, and stay connected between calls.

Learn From Liam

No-cost and low-cost seminars. Group presentations. Annuities, IUL, and real sales strategy.

Liam Thurman portrait

Liam Thurman

Retirement Income Specialist

One of the sharpest retirement income specialists in the independent space. 30+ years building his practice around annuities, IUL, tax-efficient income planning, and converting assets into protected lifetime income, now packaged into 15+ courses and a coaching model that gives you direct access.

Liam runs no-cost and low-cost seminars and group presentations year-round, and inside the community he breaks down exactly how he does it. Room setup, invitation language, the hook, the close, the follow-up. The full playbook for filling rooms without burning through a six-figure marketing budget.

You get to learn annuities, IUL, and sales strategy directly from a producer who's been in the seat for 30+ years. Not theory. Not slide decks pulled from a carrier portal. The actual conversations, the actual objections, the actual numbers he puts in front of clients to move them off the fence.

If you've ever wanted a mentor who would just show you how it's actually done, this is that.

Nick's Social Media System

The best 1-on-1 branding program in the industry for generating your own leads.

Nick Early portrait

Nick Early

Organic Marketing & Positioning

Nick runs ACE Systems, a coaching and marketing firm for high-ticket service providers. He's helped clients go from $6K months to $76K months, from zero agents to 100+ recruits per month, and from cold outreach to inbound pipelines, all without paid ads.

Facebook, LinkedIn, Instagram, Nick teaches you how to actually generate leads, clients, and recruits from your own content. Not "post a pic of your pizza and hope." Real copywriting taught in depth. Real DM conversion strategy taught in depth.

Nick's social media branding is the best 1-on-1 coaching program in the industry for generating your own leads on Facebook, LinkedIn, and Instagram, period.

You learn copywriting in depth and DMs in depth. Hooks, story structure, offer framing, the exact opener-to-booked-call sequence, not surface-level "be authentic" advice. The full system that actually moves strangers into appointments.

Nick has personally booked over 2,300 Zoom meetings from cold DMs on Facebook alone in the last 3 years. The exact scripts, openers, and conversation flows that produced those bookings are taught inside the community.

1,000s
of leads generated from a single reel using Nick's framework.
3
clients closed from one written post, by producers who'd never written copy before.
67
direct recruits pulled from free Facebook groups, zero ad spend.
2,300+
Zoom meetings Nick has personally booked from cold DMs on Facebook in the last 3 years.
Inside The Community

Every module built to put more money on your pen.

Here's a look at the actual course modules waiting for you the moment you join, and if you join tonight, you also get Liam's BLP ebook free.

Barebones Organic Marketing

Barebones Organic Marketing

The 80-20 rules of what actually works to generate leads, meetings, and sales, Nick's full system.

The Beneficiary Liquidity Plan

The Beneficiary Liquidity Plan

Arm yourself with the product that adds serious $ to your monthly income while genuinely serving clients.

Community Partners

Community Partners

A trusted network of service providers delivering specialized support and resources for your practice.

Open Office Hours with Liam

Open Office Hours with Liam

Weekly coaching call replays with Liam Thurman and rotating industry guests, searchable, on demand.

The Closer's Edge

The Closer's Edge

Liam's flagship course on closing, drawn from 30+ years in finance.

We're Playing 8 Ball

We're Playing 8 Ball

Liam's signature framework on how navigating the sales process is just like running the table in pool.

Results

People who work these systems get results.

"After only 90 days I went from $6K/month in commissions to consistently earning $25K months, and even did $76K on my own pen the following month. Nick's marketing method is one of a kind so the prospects truly align with you."

Daniel Viruet

"I had never sold an insurance policy before working with Nick and went from 0 to 12 sales in under 3 weeks."

Ray Tamayo

"Nick is Amazing! I recruited 30 new agents in just 30 days after only 1 coaching session. His ability to help you attract team members using social media is second to none."

Nate Floyd

"I knew he was the real deal when he clearly laid out a path of all the problems that were ahead and showed me which levers I could pull. I recruited 67 people direct in one week and soon after me and my team were doing over 100 new recruits per month less than 60 days after beginning my work with Nick."

Tyler Glennon

Join Now

One flat rate. Everything included.

Group coaching every Monday. Monthly 1-on-1 with Liam. The BLP. 15+ courses. Nick's social media system. All in.

$97per month, cancel anytime
The Babe Ruth Bucket, BLP ebook by Liam Thurman

+ Join tonight: Free ebook of the BLP, "The Babe Ruth Bucket" by Liam

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